OUR APPROACH

GUIDED BY THE PRINCIPLES OF RADICAL BOTANY, AT WILDSMITH OUR APPROACH IS ROOTED IN NATURE AND REFINED THROUGH COLLABORATION.

Our team is made by many - scientists, horticulturists, aromatherapists and wellbeing practitioners—each contributing a collective wisdom that underpins our development of products and experiences that support and transform skin health.

Together, we craft treatments and formulations that honour the body’s natural rhythms and the skin’s innate intelligence, delivering care that is both precise and deeply restorative.

FORMULATION

At Wildsmith, we make science-based skincare designed to support and transform skin health. Our formulations are guided by the physiology of trees, helping deliver the right ingredient, to the right place, at the right time.

We use advanced delivery systems to transport precise dosages to targeted areas of the skin, aligned with the body’s natural rhythm. Lab-grown actives are paired with botanical ingredients chosen for their efficacy and sensory impact. Essential oil blends are selected with intention, enhancing both the experience and the effect of each product.

PROVEN TO WORK

Every Wildsmith product is developed with efficacy in mind. Our leave-on formulations undergo independent clinical trials and consumer testing in the UK and Europe to validate their performance.

These trials measure improvements in hydration, smoothness, and visible skin health—ensuring our claims are backed by data, and our results are felt and seen. We believe in results that restore, replenish, and reconnect.

RESPONSIBILITY IN ACTION

At Wildsmith, responsibility is a pillar of everything we do. From formulation to packaging, every choice is made with intention and in harmony with nature.

In 2025, we published our first Impact Report, marking a new chapter in transparency. We favour lab-grown actives for precision and a lighter footprint, paired with botanicals sourced as locally as possible — some, like Calendula, Chamomile and Damask Rose, grown biodynamically on the Heckfield Estate and prepared on-site.

Our products are crafted in England using biomass energy and filtered rainwater. Packaging is designed to return to nature or be recycled — from compostable mycelium and recyclable aluminium to FSC-certified cardboard and soy ink. This year, we began transitioning glass jars to Vivomer, a vegan biopolymer that decomposes naturally, leaving no trace.

CERTIFICATIONS

Wildsmith is Leaping Bunny certified, and many of our products carry certification from The Vegan Society. These recognitions reflect more than compliance—they are a reflection of our promise to tread lightly, act transparently, and evolve responsibly.

Our sustainability roadmap, developed in partnership with Future Plus, aligns with 14 of the 17 UN Sustainable Development Goals. It’s a living commitment to thoughtful progress and radical transparency.